hi, i'm sasha ahuja

a graphic designer

I love taking on strategic challenges and synergistically working with brands to grow their idea from concept to execution.

Explore my story

since 2016

I apply a holistic and critical perspective to my design practice and address my client's complex challenges with creativity and empathy.

This is supported by my Master's degree in Society, Science and Technology from Maastricht University, which gives me a deeper understanding of the social, political and ethical implications of technological developments.

Select Projects

Paytm Insider

Good Measure

Break The Cycle

Branding & Identity, Brand Strategy, Marketing Campaigns

Branding & Identity, Creative Direction, Packaging, Food Styling

Marketing Campaign, Print Design, Animation, Video editing

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Paytm Mini Apps

Immersion UX

NutriSamurai AI

Web and App Design, Prototyping on Figma, Icon Design

Visual Design, Website design

UI/UX, Website and App Design, Prototyping on Figma

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I’m a problem-solver who loves the excitement of stage 0 of building a new brand. I break down and translate nascent thoughts into creative, thoughtful and pragmatic designs.

my skills

Branding & Identity

Crafting unique designs that reflect a brand's ethos.

Strategy & Direction

The 'big-picture guide' who maintains cohesiveness.

Marketing Campaigns

Conceptualising multi-scale campaigns.

Web & App Design

Created pixel-perfect and user-centric designs